A marketing campaign I created for a wellness centre in Hong Kong called Alive Wellness. Taking a cue from the company’s name, I came up with the concept: “Feel Alive” to promote the end goal of the services on offer, i.e. to enable clients to feel their best holistically.
Personal Interaction
To bring an element of personal interaction to the thus far one-sided approach to marketing, I started with the question, “What makes you feel alive?” This was written on a white board in the centre for people to add their statements to. This created a buzz in the centre and clients enjoyed leaving their mark.
We then re-created what was written on the whiteboard in a time-lapse video and posted it on the website and Facebook: